The FORUM Newsletter – December 2016

e forum newsletter

In this issue…

Why Should Anyone Want to Work for You?
by Michelle Smith

Modern leadership may be as much about an authenticity of task or place as it is about the person leading and what that leader thinks or does, suggest Rob Goffee and Gareth Jones, in their book, Why Should Anyone Work Here? What It Takes to Create an Authentic Organization.

Consider the depressingly low rates of employee engagement around the world. According to a recent AON Hewitt global survey, four in 10 workers report being disengaged.

But instead of focusing exclusively on the sources of disengagement and dysfunction, the authors explored people’s positive visions for organizations around the world, asking them what their ideal organization would be like—one in which they could be their best selves. The responses grouped naturally around six broad imperatives, which form a handy ‘DREAMS’ mnemonic:

Management
& Leadership
How Wellness Initiatives Can Lead to Financial Fitness
by Rick Dandes

It’s not surprising that the number of wellness incentive programs in America is increasing in businesses of all sizes, given the widespread recognition by executives that driving down the skyrocketing costs of healthcare is critical to their organizations’ financial fitness.

There is no longer any question of how or if wellness affects the workplace: Chronic diseases such as depression and hypertension, according to the Centers for Disease Control and Prevention, can lead to a decline in the overall health of employees in a workplace, contribute to an increase in health-related expenses for employers and employees, and lead to lower productivity and more days of work missed. As a result, many businesses have realized the benefits of health promotion, and to curb the costs of rising health care, offer workplace health programs to their employees.

Social Media
& Social Networking
7 Sure Fire Ways to Grow the Online Visibility
of Your Company 
by Ryan Cote

In today’s competitive online marketplace, it is important for companies to work toward building brandrecognition online. Just focusing on one digital marketing tactic is not enough to ensure that your target audience finds your brand and sees all that you have to offer. If you want to increase brand exposure and online visibility, it is important for your company to work toward developing and publishing content on a variety of advertising platforms and content outlets.

Here are 7 proven ways that you can grow your company’s visibility online to build brand recognition and connect with more potential customers and clients.