Four Decisions

The Four Decisions

PEOPLE: Illinois Growth Advisors will help ensure that you have the right people doing the right things with clear accountabilities and metrics.

STRATEGY: The key to a sustainable revenue growth strategy is three-fold: knowing your core customer, developing a clear brand promise, and developing a “stretch” goal for sustainable revenue growth. Illinois Growth Advisors will work with you to define these three components.

EXECUTION: Successful growth companies frequently experience a subtle transition from operational excellence to passivity, complacency and eventually poor execution. Our execution checklist of ten efficiencies will reduce by up to 80 percent the time spent managing the business, freeing you to spend more time on market-facing activities.

CASH: We encourage companies to calculate their cash conversion cycle (CCC) – the time elapsed between spending a dollar and getting that dollar back in revenue. Our cash conversion tool outlines the cash cycle and helps you work through concrete ways to double operating cash flow in the next 12 months.